Ticket prices for Alabama-Georgia reaching historic levels

NCAAF


Monday’s College Football Playoff National Championship Presented By AT&T between Alabama and Georgia has turned into one of the hottest tickets in college football history.

The average ticket sold on the most frequented resale sites is up over $2,300 ($2,319 on StubHub, $2,413 on Vivid Seats).

StubHub’s average sold ticket for this year’s game is 41 percent higher than the highest average of the previous six title games.

That previous high was for the 2013 game between Alabama and Notre Dame, which had an average sale of $1,640.

A large reason for the price is that the title game is in Atlanta, with the Georgia Bulldogs hoping to win their first title since 1980.

After Georgia beat Oklahoma in the Rose Bowl on Jan. 1, StubHub’s site crashed due to the interest in the game.

Thirty minutes later, when prices appeared on the site, the cheapest seat was $2,480.

In the week since, the get-in price dropped by about $1,000, but it’s still a comparatively pricey ticket, with prices on the Georgia side currently selling for a 10 percent premium over the Alabama side of the stadium.

The 200-mile drive from Tuscaloosa also means Crimson Tide fans can drive day-of-game and spend more on tickets with days of hotel rooms and airfare spared.

The highest price paid for tickets to the game on StubHub was a suite for $94,000, which includes parking passes and food and beverages.

The biggest sale on Vivid Seats was tickets for $7,800 each in the lower level near the 50-yard-line on the Georgia side.

The most expensive game in college football history was the 2011 BCS title game between Oregon and Auburn.

The average is not known, but the cheapest tickets — four days before the game — were hovering around $4,000 each.

Short-sellers had sold tickets to the game, but they found that they couldn’t backfill their orders, meaning they had the choice to buy at a loss or decide to leave customers without the tickets they paid for.

StubHub shut down its site for the game days before, forcing it to make good for hundreds of people who bought tickets but whom the site found out wouldn’t be receiving them.

StubHub’s purchase price for those seats was never disclosed.



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